Marketing y Comunicación
Departamento
Universidade Metodista de São Paulo
São Bernardo do Campo, BrasilPublicaciones en colaboración con investigadores/as de Universidade Metodista de São Paulo (1)
2020
-
How Big Data Collected Via Point of Sale Devices in Textile Stores in Spain Resulted in Effective Online Advertising Targeting
International Journal of Interactive Mobile Technologies, Vol. 14, Núm. 13, pp. 65-77