Marketing y Comunicación
Departament
Glasgow Caledonian University
Glasgow, Reino UnidoPublicacions en col·laboració amb investigadors/es de Glasgow Caledonian University (2)
2020
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How Big Data Collected Via Point of Sale Devices in Textile Stores in Spain Resulted in Effective Online Advertising Targeting
International Journal of Interactive Mobile Technologies, Vol. 14, Núm. 13, pp. 65-77
2018
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Indaloymedia as a case study of advertising and audiovisual production
CREATIVE INDUSTRIES GLOBAL CONFERENCE (CIGC)