Instituto para el Desarrollo Social Sostenible (INDESS)
Research institute
Glasgow Caledonian University
Glasgow, Reino UnidoPublications in collaboration with researchers from Glasgow Caledonian University (1)
2020
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How Big Data Collected Via Point of Sale Devices in Textile Stores in Spain Resulted in Effective Online Advertising Targeting
International Journal of Interactive Mobile Technologies, Vol. 14, Núm. 13, pp. 65-77