La comunicación online de las marcas universitarias españolas en sus sedes webs

Abstract

The web sites become important in the transmission of the brand of the universities. This is because often the first contact you have with the university's public through the web based university. It is therefore essential to analyze its characteristics in order to optimize its efficiency and transmission tool brand. This paper attempts to create a model study Brand University in Spain and to update, to the present time, the analysis of the transmission of Spanish university brands through their web sites. It also seeks to determine how the Spanish universities are properly communicating your brand promises from such sites.