Analysing the conceptual evolution of qualitative marketing research through science mapping analysis
- Murgado-Armenteros, E.M.
- Gutiérrez-Salcedo, M.
- Torres-Ruiz, F.J.
- Cobo, M.J.
ISSN: 1588-2861, 0138-9130
Année de publication: 2015
Volumen: 102
Número: 1
Pages: 519-557
Type: Article