Symbolic consumption in the online worldthe construction of social identity and fashion influencers

  1. María-Teresa Gordillo-Rodríguez
  2. Paloma Sanz-Marcos
Buch:
Handbook of research on transmedia storytelling, audience engagement, and business strategies
  1. Hernández-Santaolalla, Víctor (coord.)
  2. Barrientos Bueno, Mónica (coord.)

Verlag: Business Science Reference

ISBN: 9781799831198

Datum der Publikation: 2020

Seiten: 130-146

Art: Buch-Kapitel

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Fuente de los datos: Dialnet