Symbolic consumption in the online worldthe construction of social identity and fashion influencers

  1. María-Teresa Gordillo-Rodríguez
  2. Paloma Sanz-Marcos
Liburua:
Handbook of research on transmedia storytelling, audience engagement, and business strategies
  1. Hernández-Santaolalla, Víctor (coord.)
  2. Barrientos Bueno, Mónica (coord.)

Argitaletxea: Business Science Reference

ISBN: 9781799831198

Argitalpen urtea: 2020

Orrialdeak: 130-146

Mota: Liburuko kapitulua

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Datuen iturria: Dialnet