Surfers’ consumer behaviour from a tribal branding perspective

  1. Sanz-Marcos, P.
Journal:
Journal of Marketing Theory and Practice

ISSN: 1944-7175,  1069-6679

Year of publication: 2020

Volume: 28

Issue: 4

Pages: 472-483

Type: Article

DOI: 10.1080/10696679.2020.1787179 GOOGLE SCHOLAR
Data source: Scopus