Surfers’ consumer behaviour from a tribal branding perspective

  1. Sanz-Marcos, P.
Aldizkaria:
Journal of Marketing Theory and Practice

ISSN: 1944-7175 1069-6679

Argitalpen urtea: 2020

Alea: 28

Zenbakia: 4

Orrialdeak: 472-483

Mota: Artikulua

DOI: 10.1080/10696679.2020.1787179 GOOGLE SCHOLAR