The Effect of Consumer Concern for the Environment, Self-Regulatory Focus and Message Framing on Green Advertising Effectiveness: An Eye Tracking Study
- Gómez-Carmona, D.
- Muñoz-Leiva, F.
- Liébana-Cabanillas, F.
- Nieto-Ruiz, A.
- Martínez-Fiestas, M.
- Campoy, C.
ISSN: 1752-4040, 1752-4032
Datum der Publikation: 2021
Ausgabe: 15
Nummer: 6
Seiten: 813-841
Art: Artikel