The Effect of Consumer Concern for the Environment, Self-Regulatory Focus and Message Framing on Green Advertising Effectiveness: An Eye Tracking Study

  1. Gómez-Carmona, D.
  2. Muñoz-Leiva, F.
  3. Liébana-Cabanillas, F.
  4. Nieto-Ruiz, A.
  5. Martínez-Fiestas, M.
  6. Campoy, C.
Journal:
Environmental Communication

ISSN: 1752-4040,  1752-4032

Year of publication: 2021

Volume: 15

Issue: 6

Pages: 813-841

Type: Article

DOI: 10.1080/17524032.2021.1914701 GOOGLE SCHOLAR
Data source: Scopus