Branding, culture, and political ideology: Spanish patriotism as the identity myth of an iconic brand

  1. Pineda, A.
  2. Sanz-Marcos, P.
  3. Gordillo-Rodríguez, M.-T.
Aldizkaria:
Journal of Consumer Culture

ISSN: 1741-2900,  1469-5405

Argitalpen urtea: 2022

Alea: 22

Zenbakia: 1

Orrialdeak: 82-102

Mota: Artikulua

DOI: 10.1177/1469540519899977 GOOGLE SCHOLAR
Datuen iturria: Scopus