Branding, culture, and political ideology: Spanish patriotism as the identity myth of an iconic brand

  1. Pineda, A.
  2. Sanz-Marcos, P.
  3. Gordillo-Rodríguez, M.-T.
Revue:
Journal of Consumer Culture

ISSN: 1741-2900,  1469-5405

Année de publication: 2022

Volumen: 22

Número: 1

Pages: 82-102

Type: Article

DOI: 10.1177/1469540519899977 GOOGLE SCHOLAR
La source de données: Scopus