Behavior as an approach to identifying target groups from a social marketing perspective

  1. Galiano Coronil, A.
Journal:
International Review on Public and Nonprofit Marketing

ISSN: 1865-1992,  1865-1984

Year of publication: 2022

Volume: 19

Issue: 2

Pages: 265-287

Type: Article

DOI: 10.1007/S12208-021-00298-Z GOOGLE SCHOLAR
Data source: Scopus