Behavior as an approach to identifying target groups from a social marketing perspective

  1. Galiano Coronil, A.
Aldizkaria:
International Review on Public and Nonprofit Marketing

ISSN: 1865-1992,  1865-1984

Argitalpen urtea: 2022

Alea: 19

Zenbakia: 2

Orrialdeak: 265-287

Mota: Artikulua

DOI: 10.1007/S12208-021-00298-Z GOOGLE SCHOLAR
Datuen iturria: Scopus