Las creaciones neológicas por acronimia en el lenguaje de la publicidad

  1. Érika Vega Moreno 1
  1. 1 Universidad de Cádiz
    info

    Universidad de Cádiz

    Cádiz, España

    ROR https://ror.org/04mxxkb11

Liburua:
Desafíos de la neología en las lenguas románicas en el siglo XXI
  1. José Carlos de Hoyos (ed. lit.)
  2. Cécile Poix (coord.)
  3. Adam Renwick (coord.)
  4. Corina Veleanu (coord.)

Argitaletxea: Servicio de Publicaciones de la Universidad de Murcia ; Universidad de Murcia

ISBN: 978-84-09-23398-4

Argitalpen urtea: 2020

Orrialdeak: 11-22

Mota: Liburuko kapitulua

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Laburpena

From the different investigations carried out on the study of neological creations in the language of advertising (cf., especially, Vega Moreno, 2010 and 2016a), a predominance in the use of acronymy as a peculiar procedure to create new lexical units in the field of advertising has been observed. That is why this paper will address not only questions concerning the phenomenon of lexical creativity, or neology, in general, but also, questions about the result of this process, that is, neologisms, in particular those within the language of advertising, and, more specifically, the lexical units created by this mechanism of acronymy, with special attention paid to the analysis of current tendencies of this linguistic procedure in this kind of language.

Datuen iturria: Dialnet