Las creaciones neológicas por acronimia en el lenguaje de la publicidad
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Universidad de Cádiz
info
- José Carlos de Hoyos (ed. lit.)
- Cécile Poix (coord.)
- Adam Renwick (coord.)
- Corina Veleanu (coord.)
Éditorial: Servicio de Publicaciones de la Universidad de Murcia ; Universidad de Murcia
ISBN: 978-84-09-23398-4
Année de publication: 2020
Pages: 11-22
Type: Chapitre d'ouvrage
Résumé
From the different investigations carried out on the study of neological creations in the language of advertising (cf., especially, Vega Moreno, 2010 and 2016a), a predominance in the use of acronymy as a peculiar procedure to create new lexical units in the field of advertising has been observed. That is why this paper will address not only questions concerning the phenomenon of lexical creativity, or neology, in general, but also, questions about the result of this process, that is, neologisms, in particular those within the language of advertising, and, more specifically, the lexical units created by this mechanism of acronymy, with special attention paid to the analysis of current tendencies of this linguistic procedure in this kind of language.