Brand Management from Social Marketing and Happiness Management Binomial of in the Age of Industry 4.0

  1. Jiménez-Marín, Gloria 2
  2. Zambrano, Rodrigo Elías 2
  3. Galiano-Coronil, Araceli 1
  4. Ravina-Ripoll, Rafael 1
  1. 1 University of Cadiz, Jerez de la Frontera, Spain
  2. 2 University of Seville, Seville, Spain
Actas:
11th GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES

ISSN: 9789-6713

Año de publicación: 2020

Volumen: 11

Número: 1

Páginas: 39-39

Tipo: Aportación congreso

DOI: 10.35609/GCBSSPROCEEDING.2020.11(39) GOOGLE SCHOLAR