Exploring social responsibility, social marketing and happiness using artificial intelligence, automated text analysis and correspondence analysis

  1. Galiano-Coronil, A.
  2. Aguirre Montero, A.
  3. López Sánchez, J.A.
  4. Díaz Ortega, R.
Management Decision

ISSN: 0025-1747

Year of publication: 2024

Volume: 62

Issue: 2

Pages: 549-574

Type: Article

DOI: 10.1108/MD-01-2023-0099 GOOGLE SCHOLAR