Brand management implications for consumer tribes

  1. Paloma Sanz-Marcos
Buch:
CUICIID 2018: International university congress on communication in the profession and at today's university : contents, research, innovation and teaching

Verlag: Fórum XXI

ISBN: 978-84-09-04967-7

Datum der Publikation: 2018

Seiten: 81-84

Kongress: CUICIID 2018 (8. 2018. null)

Art: Konferenz-Beitrag