Publikationen, an denen er mitarbeitet RODRIGO ELIAS ZAMBRANO (4)

2021

  1. Business and energy efficiency in the age of industry 4.0: The hulten, broweus and Van Dijk sensory marketing model applied to spanish textile stores during the COVID-19 crisis

    Energies, Vol. 14, Núm. 7

  2. Children, media and food. A new paradigm in food advertising, social marketing and happiness management

    International Journal of Environmental Research and Public Health, Vol. 18, Núm. 7

2020

  1. Brand Management from Social Marketing and Happiness Management Binomial of in the Age of Industry 4.0

    11th GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES

  2. Food and Beverage Advertising Aimed at Spanish Children Issued through Mobile Devices: A Study from a Social Marketing and Happiness Management Perspective

    International Journal of Environmental Research and Public Health, Vol. 17, Núm. 14, pp. 1-18