![Foto de RAFAEL](/img/uploaded/8D88719F1BF69F7F1C254A9A4A292088.jpg)
RAFAEL
RAVINA RIPOLL
Profesor Asociado
Publications (188) Publications de RAFAEL RAVINA RIPOLL
2024
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An approach to analyzing social media from a social marketing and happiness perspective using correspondence analysis
International congress on sustainable social development and INDESS workshop (Dykinson)
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Business readiness for dual transformation: an analysis of business capabilities for digital and sustainable transformation
Discover Sustainability, Vol. 5, Núm. 1
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Dynamic firm performance: Entrepreneurship, knowledge, social media, customer relationship management, environment
South African Journal of Business Management, Vol. 55, Núm. 1
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El link salario emocional- satisfacción laboral en la era del COVID-19
Tiempos de happiness management, tecnología y marketing social (Tirant lo Blanch), pp. 267-286
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Emotional wage, happiness at work and organisational justice as triggers for happiness management
Journal of Management Development, Vol. 43, Núm. 2, pp. 236-252
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Exploring X as a social marketing and happiness management instrument for biodiversity
International Journal of Management and Decision Making, Vol. 23, Núm. 4, pp. 505-528
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Gestión del talento-feliz en el metaverso
Tiempos de happiness management, tecnología y marketing social (Tirant lo Blanch), pp. 317-332
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Gestão da felicidade enquanto direito inalienável do ser humano
Tiempos de happiness management, tecnología y marketing social (Tirant lo Blanch), pp. 165-180
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Guest editorial: Happiness and corporate social responsibility: the role of organizational culture and consumers in a sustainable economy
Management Decision
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Guest editorial: Happiness management – A holy grail to be discovered by companies in the age of artificial intelligence
Journal of Management Development
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Happy leadership, now more than ever
International Journal of Happiness and Development, Vol. 8, Núm. 3, pp. 223-243
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International University Network of Happiness
International congress on sustainable social development and INDESS workshop (Dykinson)
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Introducción
Tiempos de happiness management, tecnología y marketing social (Tirant lo Blanch), pp. 19-22
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La enseñanza del marketing, economía y dirección de empresas mediante técnicas de inteligencia artificial
Los retos de la inteligencia artificial en contextos educativos (CEU ediciones), pp. 109-120
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Propuesta para el estudio del happiness management por medio de un marco lógico bidireccionado
Tiempos de happiness management, tecnología y marketing social (Tirant lo Blanch), pp. 23-42
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Purchase intention of fashion brand retailers: a journey through consumer engagement and happiness
Management Decision, Vol. 62, Núm. 2, pp. 381-402
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Qualitative approach to determine competitiveness factors in craft breweries: evidence from Mexico
International Journal of Management and Decision Making, Vol. 23, Núm. 2, pp. 188-209
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Tiempos de happiness management, tecnología y marketing social
coord.
Tirant lo Blanch
2023
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An approach for analysing and segmenting messages about the SDGs on Twitter from the perspective of social marketing
International Review on Public and Nonprofit Marketing, Vol. 20, Núm. 3, pp. 635-658
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Are chefs happiness providers? Exploring the impact of organisational support, intrapreneurship and interactional justice from the perspective of happiness management
International Journal of Gastronomy and Food Science, Vol. 34