Marketing y Comunicación
Departamento
Glasgow Caledonian University
Glasgow, Reino UnidoPublicaciones en colaboración con investigadores/as de Glasgow Caledonian University (2)
2020
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How Big Data Collected Via Point of Sale Devices in Textile Stores in Spain Resulted in Effective Online Advertising Targeting
International Journal of Interactive Mobile Technologies, Vol. 14, Núm. 13, pp. 65-77
2018
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Indaloymedia as a case study of advertising and audiovisual production
CREATIVE INDUSTRIES GLOBAL CONFERENCE (CIGC)