Critical product displacementlas marcas publicitarias en Los Simpsons
- Esther Simancas González 1
- Alba García Hidalgo 1
- 1 Universidad de Cádiz, España
ISSN: 1012-1587
Year of publication: 2016
Issue: 8
Pages: 856-873
Type: Article
More publications in: Opción: Revista de Ciencias Humanas y Sociales
Abstract
This research was inspired by the worldwide success of The Simpsons and its unique way of portraying reality, and focuses specifically on analysing the brands featured in the series. Based on the results of our content analysis, it can be concluded that real advertising brands are represented in The Simpsons, however they are in fact caricatured and represented with slight variations to their real visual corporation identity. The aim, and indeed the result of this, is to criticise the brands on those aspects that are part of the social imaginary, using the technique of product displacement.