The book trailer as a publishing house promotional toolcurrent situation of publishers in spain

  1. Gloria Jiménez-Marín
  2. Rodrigo Elías Zambrano
Book:
Handbook of research on transmedia storytelling, audience engagement, and business strategies
  1. Hernández-Santaolalla, Víctor (coord.)
  2. Barrientos Bueno, Mónica (coord.)

Publisher: Business Science Reference

ISBN: 9781799831198

Year of publication: 2020

Pages: 147-160

Type: Book chapter

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