The book trailer as a publishing house promotional toolcurrent situation of publishers in spain

  1. Gloria Jiménez-Marín
  2. Rodrigo Elías Zambrano
Libro:
Handbook of research on transmedia storytelling, audience engagement, and business strategies
  1. Hernández-Santaolalla, Víctor (coord.)
  2. Barrientos Bueno, Mónica (coord.)

Editorial: Business Science Reference

ISBN: 9781799831198

Ano de publicación: 2020

Páxinas: 147-160

Tipo: Capítulo de libro

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Fonte de datos: Dialnet