The book trailer as a publishing house promotional toolcurrent situation of publishers in spain

  1. Gloria Jiménez-Marín
  2. Rodrigo Elías Zambrano
Livre:
Handbook of research on transmedia storytelling, audience engagement, and business strategies
  1. Hernández-Santaolalla, Víctor (coord.)
  2. Barrientos Bueno, Mónica (coord.)

Éditorial: Business Science Reference

ISBN: 9781799831198

Année de publication: 2020

Pages: 147-160

Type: Chapitre d'ouvrage

DIALNET GOOGLE SCHOLAR
La source de données: Dialnet