Entrepreneurs as Trust’s Builders: An Integrated Model

  1. Carmen Virues 1
  2. Maria Velez 1
  3. Jose M. Sanchez 1
  1. 1 Universidad de Cádiz
    info
    Universidad de Cádiz

    Cádiz, España

    ROR https://ror.org/04mxxkb11

    Localització geogràfica de l'organització Universidad de Cádiz
Revista:
Open Journal of Business and Management

ISSN: 2329-3284,  2329-3292

Any de publicació: 2019

Volum: 07

Número: 03

Pàgines: 1298-1337

Tipus: Article

DOI: 10.4236/OJBM.2019.73091 GOOGLE SCHOLAR lock_openAccés obert editor

Altres publicacions en: Open Journal of Business and Management

Objectius de Desenvolupament Sostenible

Resum

Given trust is essential in the context of developing effective new venture, weinvestigate how entrepreneurs can develop a proactive role as trust builders inearly stages. We review the evidences of prior studies examining the association between entrepreneur’s behaviors, attitudes and characteristics and trust.By 471 empirical findings identified, we provide a wide inventory of behaviors, attitudes and characteristics that entrepreneurs could use to displaytheir trustworthiness across stakeholders. Our conceptual model reconsidersand extends these factors and their antecedents from the model of Mayer etal., 1995, emphasizing differences across stakeholder groups and opening research venues