Entrepreneurs as Trust’s Builders: An Integrated Model
-
1
Universidad de Cádiz
info
ISSN: 2329-3284, 2329-3292
Ano de publicación: 2019
Volume: 07
Número: 03
Páxinas: 1298-1337
Tipo: Artigo
Outras publicacións en: Open Journal of Business and Management
Resumo
Given trust is essential in the context of developing effective new venture, weinvestigate how entrepreneurs can develop a proactive role as trust builders inearly stages. We review the evidences of prior studies examining the association between entrepreneur’s behaviors, attitudes and characteristics and trust.By 471 empirical findings identified, we provide a wide inventory of behaviors, attitudes and characteristics that entrepreneurs could use to displaytheir trustworthiness across stakeholders. Our conceptual model reconsidersand extends these factors and their antecedents from the model of Mayer etal., 1995, emphasizing differences across stakeholder groups and opening research venues