Entrepreneurs as Trust’s Builders: An Integrated Model

  1. Carmen Virues 1
  2. Maria Velez 1
  3. Jose M. Sanchez 1
  1. 1 Universidad de Cádiz

    Universidad de Cádiz

    Cádiz, España

    ROR https://ror.org/04mxxkb11

Open Journal of Business and Management

ISSN: 2329-3284 2329-3292

Year of publication: 2019

Volume: 07

Issue: 03

Pages: 1298-1337

Type: Article

DOI: 10.4236/OJBM.2019.73091 GOOGLE SCHOLAR lock_openOpen access editor

More publications in: Open Journal of Business and Management


Given trust is essential in the context of developing effective new venture, weinvestigate how entrepreneurs can develop a proactive role as trust builders inearly stages. We review the evidences of prior studies examining the association between entrepreneur’s behaviors, attitudes and characteristics and trust.By 471 empirical findings identified, we provide a wide inventory of behaviors, attitudes and characteristics that entrepreneurs could use to displaytheir trustworthiness across stakeholders. Our conceptual model reconsidersand extends these factors and their antecedents from the model of Mayer etal., 1995, emphasizing differences across stakeholder groups and opening research venues