Brand management implications for consumer tribes

  1. Paloma Sanz-Marcos
Libro:
CUICIID 2018: International university congress on communication in the profession and at today's university : contents, research, innovation and teaching

Editorial: Fórum XXI

ISBN: 978-84-09-04967-7

Año de publicación: 2018

Páginas: 81-84

Congreso: CUICIID 2018 (8. 2018. null)

Tipo: Aportación congreso