Publications by the researcher in collaboration with Gloria Jiménez Marín (9)

2023

  1. Estrategias de Marketing Social y Comunicación de la Slow Fashion como Herramienta de Happiness Management

    Anduli: revista andaluza de ciencias sociales, Núm. 23, pp. 99-116

2022

  1. Organizational communication and social marketing strategies targeting Spanish consumers of fashion. Sustainability as a form of happiness management

    Corporate Governance (Bingley), Vol. 22, Núm. 3, pp. 506-520

2021

  1. BRAND MANAGEMENT FROM SOCIAL MARKETING AND HAPPINESS MANAGEMENT BINOMIAL OF IN THE AGE OF INDUSTRY 4.0

    Journal of Legal, Ethical and Regulatory Issues, Vol. 24, Núm. 3, pp. 1-10

  2. Business and energy efficiency in the age of industry 4.0: The hulten, broweus and Van Dijk sensory marketing model applied to spanish textile stores during the COVID-19 crisis

    Energies, Vol. 14, Núm. 7

  3. Children, media and food. A new paradigm in food advertising, social marketing and happiness management

    International Journal of Environmental Research and Public Health, Vol. 18, Núm. 7

  4. Communication, Social Networks and Sustainable Development Goals: A Reflection From the Perspective of Social Marketing and Happiness Management in the General Elections in Spain

    Frontiers in Psychology, Vol. 12

2020

  1. Brand Management from Social Marketing and Happiness Management Binomial of in the Age of Industry 4.0

    11th GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES

  2. Food and Beverage Advertising Aimed at Spanish Children Issued through Mobile Devices: A Study from a Social Marketing and Happiness Management Perspective

    International Journal of Environmental Research and Public Health, Vol. 17, Núm. 14, pp. 1-18

2009

  1. Creación de una web 2.0 como idea de negocios en comunicación publicitaria

    1.as Jornadas andaluzas de innovación docente universitaria: 2 y 3 de diciembre de 2009, Córdoba