Publicaciones en colaboración con investigadores/as de Universidad Politécnica Salesiana (10)

2024

  1. Comparison and positioning of NGOs aimed at children from the perspective of social marketing on Twitter

    Humanities and Social Sciences Communications, Vol. 11, Núm. 1

  2. Exploring X as a social marketing and happiness management instrument for biodiversity

    International Journal of Management and Decision Making, Vol. 23, Núm. 4, pp. 505-528

  3. Social marketing and happiness in employment. Evidences from Glassdoor

    BMC Psychology, Vol. 12, Núm. 1

2023

  1. Social media impact of tourism managers: a decision tree approach in happiness, social marketing and sustainability

    Journal of Management Development, Vol. 42, Núm. 6, pp. 436-457

2022

  1. Organizational communication and social marketing strategies targeting Spanish consumers of fashion. Sustainability as a form of happiness management

    Corporate Governance (Bingley), Vol. 22, Núm. 3, pp. 506-520

2021

  1. An approach to exploring non-governmental development organizations interest groups on facebook

    Applied Sciences (Switzerland), Vol. 11, Núm. 19

  2. BRAND MANAGEMENT FROM SOCIAL MARKETING AND HAPPINESS MANAGEMENT BINOMIAL OF IN THE AGE OF INDUSTRY 4.0

    Journal of Legal, Ethical and Regulatory Issues, Vol. 24, Núm. 3, pp. 1-10

  3. Happiness management and social marketing: A wave of sustainability and creativity

    Peter Lang AG, pp. 1-252

  4. Introduction

    Happiness Management and Social Marketing: A Wave of Sustainability and Creativity (Peter Lang AG), pp. 21-25

2019

  1. Towards a happy, creative and social higher education institution: The case of non-profit marketing and business creation subjects at the university of cadiz

    Journal of Entrepreneurship Education, Vol. 22, Núm. 1