Innovación Social en Marketing
SEJ482
Universidad de Sevilla
Sevilla, EspañaPublicaciones en colaboración con investigadores/as de Universidad de Sevilla (11)
2022
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Organizational communication and social marketing strategies targeting Spanish consumers of fashion. Sustainability as a form of happiness management
Corporate Governance (Bingley), Vol. 22, Núm. 3, pp. 506-520
2021
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BRAND MANAGEMENT FROM SOCIAL MARKETING AND HAPPINESS MANAGEMENT BINOMIAL OF IN THE AGE OF INDUSTRY 4.0
Journal of Legal, Ethical and Regulatory Issues, Vol. 24, Núm. 3, pp. 1-10
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Business and energy efficiency in the age of industry 4.0: The hulten, broweus and Van Dijk sensory marketing model applied to spanish textile stores during the COVID-19 crisis
Energies, Vol. 14, Núm. 7
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Children, media and food. A new paradigm in food advertising, social marketing and happiness management
International Journal of Environmental Research and Public Health, Vol. 18, Núm. 7
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Communication, Social Networks and Sustainable Development Goals: A Reflection From the Perspective of Social Marketing and Happiness Management in the General Elections in Spain
Frontiers in Psychology, Vol. 12
2020
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Food and Beverage Advertising Aimed at Spanish Children Issued through Mobile Devices: A Study from a Social Marketing and Happiness Management Perspective
International Journal of Environmental Research and Public Health, Vol. 17, Núm. 14, pp. 1-18
2019
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Analysis of rural tourism and the sustainability of rural accommodation
Espacios, Vol. 40, Núm. 1
2018
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Actitudes de los gerentes de los alojamientos rurales hacia el desarrollo de un turismo sostenible
Cuadernos de turismo, Núm. 41, pp. 443-464
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Entrepreneurial culture, corporate imagen and export performance: An empirical study
Espacios, Vol. 39, Núm. 50
2017
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El desarrollo urbano sostenible y sus implicaciones para las empresas y los territorios
Revista de Estudios Empresariales. Segunda época, Núm. 1, pp. 5-15
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La sostenibilidad desde la óptica de la responsabilidad social
Editorial Académica Española