Posibilidades de la web 2.0 en los procesos de enseñanza-aprendizaje en el aulaanálisis de una práctica de innovación docente en el grado de publicidad de la Universidad de Cádiz

  1. Marí Sáez, Víctor Manuel
  2. Berenguel Fernández, José
  3. Benítez Eyzaguirre, Lucía
  4. Palomo Duarte, Manuel
Book:
Actas II Congreso Internacional Sociedad Digital: espacios para la interactividad y la inmersión
  1. García García, Francisco (dir. congr.)
  2. Gértrudix Barrio, Manuel (coord.)
  3. Gértrudix Barrio, Felipe (coord.)

Publisher: Icono 14 Asociación Científica

ISBN: 978-84-939077-5-4

Year of publication: 2011

Volume: 1

Pages: 73-86

Congress: Congreso Internacional Sociedad Digital (2. 2011. Madrid)

Type: Conference paper

Abstract

The emergence of Web 2.0 and its associated communication tools has meant a qualitative leap with regard to the use of the possibilities of establishing participatory processes technologically mediated. New interactive devices (blogs, wikis, social networks, twitter, among others) open up a whole field of possibilities for its inclusion in the teaching - learning processes carried out in the university classrooms. However, for a better use of this potential, it is necessary to reflect on the educational and communicative models more appropriate for this purpose. In this paper we present the experience carried out by four professors of the degree of Advertising of the University of Cádiz, who jointly worked on the reflection and application of the web 2.0 in the classroom.