RAFAEL
RAVINA RIPOLL
Profesor Asociado
Publicaciones en las que colabora con RAFAEL RAVINA RIPOLL (45)
2024
-
An approach to analyzing social media from a social marketing and happiness perspective using correspondence analysis
International congress on sustainable social development and INDESS workshop (Dykinson)
-
Exploring X as a social marketing and happiness management instrument for biodiversity
International Journal of Management and Decision Making, Vol. 23, Núm. 4, pp. 505-528
-
Guest editorial: Happiness management – A holy grail to be discovered by companies in the age of artificial intelligence
Journal of Management Development
-
International University Network of Happiness
International congress on sustainable social development and INDESS workshop (Dykinson)
-
Introducción
Tiempos de happiness management, tecnología y marketing social (Tirant lo Blanch), pp. 19-22
-
La enseñanza del marketing, economía y dirección de empresas mediante técnicas de inteligencia artificial
Los retos de la inteligencia artificial en contextos educativos (CEU Ediciones), pp. 109-120
-
Tiempos de happiness management, tecnología y marketing social
Tirant lo Blanch
2023
-
An approach for analysing and segmenting messages about the SDGs on Twitter from the perspective of social marketing
International Review on Public and Nonprofit Marketing, Vol. 20, Núm. 3, pp. 635-658
-
Correction to: An approach for analysing and segmenting messages about the SDGs on Twitter from the perspective of social marketing (International Review on Public and Nonprofit Marketing, (2023), 20, 3, (635-658), 10.1007/s12208-023-00369-3)
International Review on Public and Nonprofit Marketing
2022
- A thousand ways to understand happiness in the economy of European Union's ''Next Generations'' funds
-
El Happiness Management. Un cisne amarillo que vuela hacia el marketing social, la felicidad y el bienestar
Tirant Humanidades
-
El Storytelling como herramienta de marketing social en experiencias de voluntariado
Casos de Marketing Público y No Lucrativo, Vol. 9, pp. 93-103
-
Evaluation of an Experience of Academic Happiness through Football at University
International Journal of Environmental Research and Public Health, Vol. 19, Núm. 11
-
Introducción
El Happiness Management. Un cisne amarillo que vuela hacia el marketing social, la felicidad y el bienestar (Tirant Humanidades), pp. 29-32
-
The Profile of Potential Youth Volunteers in the Face of Bullying: An Attempt at Segmentation from the Perspective of Willingness to Collaborate as a Volunteer
Dealing with Socially Responsible Consumers (Springer), pp. 83-102
-
What does happiness teach us in the next generation era. A bibliometric review of the happiness management and social marketing constructs
A thousand ways to understand happiness in the economy of the European Union's "Next generation" funds: a comprehensive vision under the lens of social marketing, history and happiness management (Comares), pp. 7-29
-
What does happiness teach us in the next generation era. A bibliometric review of the happiness management andsocial marketing constructs
A thousand ways to understand happiness in the economy of the European Union’s “next generation” funds. A comprehensive vision under the lens of social marketing, history and happiness management (Comares), pp. 7-31
2021
-
Business and energy efficiency in the age of industry 4.0: The hulten, broweus and Van Dijk sensory marketing model applied to spanish textile stores during the COVID-19 crisis
Energies, Vol. 14, Núm. 7
-
Children, media and food. A new paradigm in food advertising, social marketing and happiness management
International Journal of Environmental Research and Public Health, Vol. 18, Núm. 7
-
Emociones positivas y marketing social en el Facebook de las ONGDs
Ambitos: Revista internacional de comunicación, Núm. 53, pp. 185-200