Publicaciones en colaboración con investigadores/as de Universidad Politécnica Salesiana (23)

2024

  1. Comparison and positioning of NGOs aimed at children from the perspective of social marketing on Twitter

    Humanities and Social Sciences Communications, Vol. 11, Núm. 1

  2. Exploring X as a social marketing and happiness management instrument for biodiversity

    International Journal of Management and Decision Making, Vol. 23, Núm. 4, pp. 505-528

  3. Social marketing and happiness in employment. Evidences from Glassdoor

    BMC Psychology, Vol. 12, Núm. 1

2023

  1. Social media impact of tourism managers: a decision tree approach in happiness, social marketing and sustainability

    Journal of Management Development, Vol. 42, Núm. 6, pp. 436-457

2022

  1. DIMENSIONS OF ORGANISATIONAL JUSTICE IMPACT JOB SATISFACTION AND TURNOVER INTENTION IN EMERGING ECONOMICS

    Polish Journal of Management Studies, Vol. 25, Núm. 2, pp. 157-173

  2. Organizational communication and social marketing strategies targeting Spanish consumers of fashion. Sustainability as a form of happiness management

    Corporate Governance (Bingley), Vol. 22, Núm. 3, pp. 506-520

2021

  1. A Structural Equations Model Of Job Disengagement From The Constructs Of Organisational Justice, Job Satisfaction, Innovation And Trust In The Era Of Industry 5.0

    Journal of Legal, Ethical and Regulatory Issues, Vol. 24, Núm. Special Issue 1, pp. 1-12

  2. An approach to exploring non-governmental development organizations interest groups on facebook

    Applied Sciences (Switzerland), Vol. 11, Núm. 19

  3. BRAND MANAGEMENT FROM SOCIAL MARKETING AND HAPPINESS MANAGEMENT BINOMIAL OF IN THE AGE OF INDUSTRY 4.0

    Journal of Legal, Ethical and Regulatory Issues, Vol. 24, Núm. 3, pp. 1-10

  4. Does Entrepreneurship Make You Happier? A Comparative Analysis Between Entrepreneurs and Wage Earners

    12th Global Conference on Business & Social Sciences “Contemporary Issues in Management and Social Sciences Research”,

  5. Does entrepreneurship make you happier? A comparative analysis between entrepreneurs and wage earners

    Sustainability (Switzerland), Vol. 13, Núm. 18

  6. Entrepreneur happiness as a portfolio of competitiveness and sustainability in the COVID-19 era

    International Journal of Entrepreneurship

  7. Happiness Management: A Culture to Explore From Brand Orientation as a Sign of Responsible and Sustainable Production

    Frontiers in Psychology, Vol. 12

  8. Happiness management and social marketing: A wave of sustainability and creativity

    Peter Lang AG, pp. 1-252

  9. Innovation and training as potentiators of social profitability generated by microenterprises

    Academy of Entrepreneurship Journal, Vol. 27, Núm. SpecialIssue 2, pp. 1-12

  10. Introduction

    Happiness Management and Social Marketing: A Wave of Sustainability and Creativity (Peter Lang AG), pp. 21-25

  11. Knowledge management and key factors for organizational success in the perspective of the 21st century

    Revista Venezolana de Gerencia, Vol. 26, Núm. Special Issue 6, pp. 65-81

2020

  1. Are spanish public employees happier in their work performance in the industry 4.0 era?

    Polish Journal of Management Studies, Vol. 22, Núm. 1, pp. 103-116

  2. Happiness and cultural tourism: The perspective of civil participation

    Sustainability (Switzerland), Vol. 12, Núm. 8

2019

  1. Creativity: An intangible capital generating competitive quality in the Spanish advertising industry

    Academy of Accounting and Financial Studies Journal, Vol. 23, Núm. 2