Publicacions en què col·labora amb RAFAEL RAVINA RIPOLL (42)

2024

  1. Guest editorial: Happiness management – A holy grail to be discovered by companies in the age of artificial intelligence

    Journal of Management Development

  2. Introducción

    Tiempos de happiness management, tecnología y marketing social (Tirant lo Blanch), pp. 19-22

  3. Tiempos de happiness management, tecnología y marketing social

    Tirant lo Blanch

2023

  1. An approach for analysing and segmenting messages about the SDGs on Twitter from the perspective of social marketing

    International Review on Public and Nonprofit Marketing, Vol. 20, Núm. 3, pp. 635-658

  2. Correction to: An approach for analysing and segmenting messages about the SDGs on Twitter from the perspective of social marketing (International Review on Public and Nonprofit Marketing, (2023), 20, 3, (635-658), 10.1007/s12208-023-00369-3)

    International Review on Public and Nonprofit Marketing

2022

  1. A thousand ways to understand happiness in the economy of European Union's ''Next Generations'' funds

  2. El Happiness Management. Un cisne amarillo que vuela hacia el marketing social, la felicidad y el bienestar

    Tirant Humanidades

  3. El Storytelling como herramienta de marketing social en experiencias de voluntariado

    Casos de Marketing Público y No Lucrativo, Vol. 9, pp. 93-103

  4. Evaluation of an Experience of Academic Happiness through Football at University

    International Journal of Environmental Research and Public Health, Vol. 19, Núm. 11

  5. Introducción

    El Happiness Management. Un cisne amarillo que vuela hacia el marketing social, la felicidad y el bienestar (Tirant Humanidades), pp. 29-32

  6. The Profile of Potential Youth Volunteers in the Face of Bullying: An Attempt at Segmentation from the Perspective of Willingness to Collaborate as a Volunteer

    Dealing with Socially Responsible Consumers (Springer), pp. 83-102

  7. What does happiness teach us in the next generation era. A bibliometric review of the happiness management and social marketing constructs

    A thousand ways to understand happiness in the economy of the European Union's "Next generation" funds: a comprehensive vision under the lens of social marketing, history and happiness management (Comares), pp. 7-29

  8. What does happiness teach us in the next generation era. A bibliometric review of the happiness management andsocial marketing constructs

    A thousand ways to understand happiness in the economy of the European Union’s “next generation” funds. A comprehensive vision under the lens of social marketing, history and happiness management (Comares), pp. 7-31

2021

  1. Business and energy efficiency in the age of industry 4.0: The hulten, broweus and Van Dijk sensory marketing model applied to spanish textile stores during the COVID-19 crisis

    Energies, Vol. 14, Núm. 7

  2. Children, media and food. A new paradigm in food advertising, social marketing and happiness management

    International Journal of Environmental Research and Public Health, Vol. 18, Núm. 7

  3. Emociones positivas y marketing social en el Facebook de las ONGDs

    Ambitos: Revista internacional de comunicación, Núm. 53, pp. 185-200

  4. Happiness management and social marketing: A wave of sustainability and creativity

    Peter Lang AG, pp. 1-252

  5. Introduction

    Happiness Management and Social Marketing: A Wave of Sustainability and Creativity (Peter Lang AG), pp. 21-25

  6. Las TICS en el proceso de aprendizaje colaborativo en el entorno de las ciencias sociales 2.0. Una evidencia en las asignaturas de dirección de empresa y marketing social en las universidades de Alcalá y Cádiz

    La glocalización patrimonial como vehículo para la construcción de las identidades (Tirant lo Blanch), pp. 339-356

  7. Las herramientas MOOCS en el proceso de aprendizaje colaborativo universitario en tiempos de Covid-19. Un acercamiento a esta realidad académica desde el caleidoscopio del marketing social y el happiness management

    Challenged-Based Learning: un puente metodológico entre la educación superior y el mundo profesional (Thomson Reuters Aranzadi), pp. 25-38